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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Werbewirkung
215
Advertising effects
214
Advertising
183
Werbung
182
Consumer behaviour
145
Konsumentenverhalten
145
Internet marketing
65
Online-Marketing
65
Brand image
47
Markenimage
47
Brand management
46
Markenführung
46
USA
40
United States
40
Social Web
33
Social web
33
Product Placement
29
Product placement
29
Brand
28
Markenartikel
28
Viral marketing
28
Virales Marketing
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advertising
27
Children
25
Gender
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Geschlecht
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Kinder
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Psychology of advertising
22
Werbepsychologie
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Target group
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Sponsoring
20
Sponsorship
20
Fernsehwerbung
19
Television advertising
19
Advertising planning
18
Werbeplanung
18
Comparison
14
Computerspiel
14
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336
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340
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340
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16
Konferenzbeitrag
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Collection of articles of several authors
5
Sammelwerk
5
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2
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1
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Pelsmacker, Patrick de
11
Taylor, Charles Raymond
10
Dens, Nathalie
9
Eisend, Martin
9
Smit, Edith G.
8
Mueller, Barbara
6
Reijmersdal, Eva A. van
6
Sung, Yongjun
6
Armstrong, Jon Scott
5
Bergkvist, Lars
5
Chang, Chun-tuan
5
Diehl, Sandra
5
Kwak, Hyokjin
5
Rossiter, John R.
5
Rozendaal, Esther
5
Yoon, Hye Jin
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Chang, Chingching
4
Chang, Chun-Tuan
4
Choi, Sejung Marina
4
Geuens, Maggie
4
Ko, Eunju
4
Matthes, Jörg
4
Terlutter, Ralf
4
Till, Brian
4
Wilcox, Gary B.
4
Yoo, Chan Yun
4
Andras, Trina Larsen
3
Carlson, Les
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
Choi, Hojoon
3
Dahlén, Micael
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hartmann, Patrick
3
Hudders, Liselot
3
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2,446
Journal of retailing and consumer services
2,035
International journal of hospitality management
806
Psychology & marketing
797
International journal of consumer studies
780
SpringerLink / Bücher
759
The journal of brand management : an international journal
705
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER working paper series
620
European Journal of Marketing
576
Journal of advertising research
572
Journal of Consumer Marketing
511
Working paper / National Bureau of Economic Research, Inc.
510
The journal of product & brand management
508
Journal of marketing research : JMR
497
European journal of marketing : EJM
495
Management science : journal of the Institute for Operations Research and the Management Sciences
480
NBER Working Paper
451
Asia Pacific journal of marketing and logistics
435
Tourism management : research, policies, practice
434
Journal of marketing
432
Journal of marketing communications
430
Journal of travel and tourism marketing
419
Journal of marketing management : MM
418
Journal of Product & Brand Management
401
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
394
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
368
Journal of the Academy of Marketing Science
357
Journal of retailing
355
Marketing letters : a journal of research in marketing
354
Journal of advertising : official publication of the American Academy of Advertising
351
Journal of international consumer marketing
349
Technological forecasting & social change : an international journal
341
Cogent business & management
332
Journal of fashion marketing and management
326
Journal of consumer behaviour : an international research review
322
Marketing intelligence & planning
317
International journal of retail & distribution management
315
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ECONIS (ZBW)
340
USB Cologne (EcoSocSci)
1
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341
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on
brand
responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Transferring game attitudes to the
brand
: persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
Disentangling location-based
advertising
: the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
6
It's no longer mine : the role of
brand
ownership and
advertising
in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
7
Brand
popularity as an
advertising
cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
8
"Kid tested, mother approved" : the relationship between
advertising
expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Children and advergames : the role of product involvement, prior
brand
attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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