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Propaganda strategies of Korean war-era leaflets
Kim, Sora; Haley, Eric John - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
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The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan; Zhou, Liling - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81
Persistent link: https://www.econbiz.de/10009976403