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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Advertising effects
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Brand management
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Brand placement in fiction
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Consumer behaviour
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
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Matthes, Jörg
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Naderer, Brigitte
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Boerman, Sophie C.
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Choi, Yung Kyun
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Kim, Kacy K.
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Ko, Eunju
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Sung, Yongjun
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Wojdynski, Bartosz W.
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Yoon, Hye Jin
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Haley, Eric John
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Hudders, Liselot
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Pangarkar, Aniruddha
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Pittman, Matthew
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Shukla, Paurav
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
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Journal of marketing communications
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Journal of promotion management : JPM
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of product & brand management
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
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European journal of marketing : EJM
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
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International journal of business and globalisation : IJBG
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Reader and author attitudes towards
brand
placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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