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~isPartOf:"International journal of advertising : the review of marketing communications"
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Brand management
66
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Consumer behaviour
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Advertising effects
43
Werbewirkung
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brand attitude
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social media
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persuasion knowledge
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advertising
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Ko, Eunju
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
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ECONIS (ZBW)
66
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1
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
2
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
3
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
4
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
5
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
6
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
7
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
8
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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