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What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de - In: International journal of advertising : the review of … 40 (2021) 5, pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
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Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de; Diehl, Sandra; Neijens, Peter; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
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Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 637-671
Persistent link: https://www.econbiz.de/10014551018