What is wrong with advertising research and how can we fix it?
Year of publication: |
2021
|
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Authors: | Pelsmacker, Patrick de |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 835-848
|
Subject: | Advertising research | managerial implications | research methods | Werbung | Advertising | Marktforschung | Market research | Werbewirkung | Advertising effects | Wissenschaftliche Methode | Scientific method | Forschung | Research |
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