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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of business ethics : JOBE
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Journal of Business Ethics
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of business research : JBR
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Journal of retailing and consumer services
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IZA Discussion Papers
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Organizational Behavior and Human Decision Processes
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The dark side of leadership : identifying and overcoming unethical practice in organizations
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CESifo Working Paper
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ERIM Report Series Research in Management
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Economics letters
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Journal of Happiness Studies
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Australasian marketing journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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To gain face or not to lose face : the effect of face message frame on response to public service advertisements
Wang, Hanwei
;
Fu, Hongyu
;
Wu, Yuanyuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1301-1321
Persistent link: https://www.econbiz.de/10012395656
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