The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Year of publication: |
2019
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Authors: | Xu, Jie |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 3, p. 405-427
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Subject: | Charity advertising | framing | reactance | self-construal | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wohltätigkeit | Charity | Fundraising | Gemeinnützige Organisation | Charitable organization |
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