Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The use of social media in com...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
86
Social web
86
Internet marketing
64
Online-Marketing
64
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
42
Werbung
42
Advertising effects
35
Werbewirkung
35
Viral marketing
23
Virales Marketing
23
social media
22
Brand management
20
Markenführung
20
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Emotion
5
Glaubwürdigkeit
5
Influencer marketing
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Data protection
4
Datenschutz
4
more ...
less ...
Online availability
All
Undetermined
86
Free
2
Type of publication
All
Article
84
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatzsammlung
4
Language
All
English
88
Author
All
Hudders, Liselot
4
Lou, Chen
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Bigné Alcañiz, J. Enrique
2
Chen, Li
2
De Jans, Steffi
2
Dens, Nathalie
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Ko, Eunju
2
Lee, Jung Ah
2
Li, Minjie
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Veirman, Marijke de
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Zhu, Fengxia
2
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Alhabash, Saleem
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
Badenes-Rocha, Alberto
1
Bao, Tong
1
Bartsch, Fabian
1
Beckert, Johannes
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Brady, Mairead
1
Breves, Priska
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Economics Papers from University Paris Dauphine
595
Journal of business research : JBR
488
SpringerLink / Bücher
268
MPRA Paper
263
Technological forecasting & social change : an international journal
252
Journal of retailing and consumer services
228
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
223
ERIM Report Series Research in Management
180
Information systems research : ISR
154
Management communication quarterly : an international journal
150
International journal of internet marketing and advertising : IJIMA
147
Annals of Faculty of Economics
140
Ovidius University Annals, Economic Sciences Series
137
Journal of management information systems : JMIS
136
Corporate communications : an international journal
130
Springer eBook Collection
126
Tourism management : research, policies, practice
122
Industrial marketing management : the international journal for industrial and high-tech firms
110
Open Access publications from Université Paris-Dauphine
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Business horizons
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Amfiteatru Economic Journal
101
Journal of marketing communications
98
International journal of hospitality management
96
Psychology & marketing
95
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of business information systems : IJBIS
90
Cogent business & management
89
Management information systems : mis quarterly
86
CESifo working papers
84
Electronic commerce research
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
Journal of internet commerce
79
Journal of marketing management : MM
78
The AMFITEATRU ECONOMIC journal
77
The journal of product & brand management
77
Annals of marketing-mba
76
Journal of travel and tourism marketing
76
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
2
Bots vs. humans : how schema congruity, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
3
Factors affecting family firms' communication behaviour : a cross-cultural study
Chen, Li
;
Zhu, Fengxia
;
Zou, Shaoming
;
Chen, Yiwen
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 276-295
Persistent link: https://www.econbiz.de/10012200240
Saved in:
4
Fake news : when the dark side of persuasion takes over
Nyilasy, Greg
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 336-342
Persistent link: https://www.econbiz.de/10012200250
Saved in:
5
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
6
The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
Saved in:
7
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
8
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
9
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
10
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
