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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
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Karpinska-Krakowiak, Malgorzata
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International journal of advertising : the review of marketing communications
Lehrbuch
21
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
8
European Advertising Academy
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Advances in advertising research
5
BuR - Business Research
5
Grundwissen der Ökonomik / Betriebswirtschaftslehre
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Springer eBook Collection
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing : ZFP ; journal of research and management
4
Marketing-Management
4
Arbeitspapier / Institut für Markt- und Verbrauchsforschung im Fachbereich Wirtschaftswissenschaft der Freien Universität Berlin
3
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of marketing
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Marketing Letters
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Breaking new ground in theory and practice
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Gabler Lehrbuch
2
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
9
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1
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
2
The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
5
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
6
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
7
Editorial: advertising in contemporary society
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
Saved in:
8
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
9
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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