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~isPartOf:"International journal of bank marketing"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
2
Electronic money
2
Elektronisches Geld
2
Mobile Business
2
Mobile business
2
Mobile payment
2
Adoption
1
Affective response
1
Beziehungsmarketing
1
COVID-19
1
Cognitive drivers
1
Contactless payment
1
Coronavirus
1
Gender
1
Innovation adoption
1
Innovationsakzeptanz
1
Intention
1
Loyalty
1
Meta-UTAUT
1
Mobile commerce
1
Mobile communications
1
Mobilkommunikation
1
PLS-SEM
1
Relationship marketing
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Use behaviour
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Viet Nam
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Vietnam
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Kasaian, Keyvan
2
Murthi, B. P. S.
2
Noman, Abu Hanifa Md.
2
Steffes, Erin
2
Zhao, Cong
2
Abed, Salma S.
1
Ahmad, Hassan
1
Ahmed, Abdullahi Dahir
1
Ahmed, Jashim Uddin
1
Ali, Muhammad
1
Alotaibi, Meteb Naif
1
Aloui, Narjess
1
Ammari, Nedra Bahri
1
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1
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1
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1
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1
Artega Sanchez, Rocío
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1
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1
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1
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Boakye, Kwabena G.
1
Boon Liat Cheng
1
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1
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Cao, Guangming
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Chakraborty, Shibashish
1
Cham Tat Huei
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1
Chaouali, Walid
1
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International journal of bank marketing
Journal of retailing and consumer services
18
Journal of business research : JBR
16
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Information systems management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Business/Economics
1
Challenges and trends in modern banking
1
Chandos social media series
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
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How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
2
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
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