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Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie; Haskell, Nancy; Pons, Frank - In: International journal of business and globalisation : IJBG 6 (2011) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Cover Image
Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie; Haskell, Nancy; Pons, Frank - In: International journal of business and globalisation : IJBG 6 (2011) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10009883330
Cover Image
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621