Narrow search
Showing 1 - 2 of 2
Cover Image
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim; Singh, Deepali; Agrawal, D. P. - In: International journal of business and globalisation : IJBG 3 (2009) 4, pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
Cover Image
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim; Singh, Deepali; Agrawal, D. P. - In: International journal of business and globalisation : IJBG 3 (2009) 4, pp. 374-400
Persistent link: https://www.econbiz.de/10009883258