Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Mahim Sagar; Deepali Singh; D. P. Agrawal
Year of publication: |
2009
|
---|---|
Authors: | Sagar, Mahim ; Singh, Deepali ; Agrawal, D. P. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 3.2009, 4, p. 374-400
|
Saved in:
Saved in favorites
Similar items by person
-
Sagar, Mahim, (2009)
-
Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Sagar, Mahim, (2011)
-
Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Sagar, Mahim, (2011)
- More ...