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Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
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Selected trends in online trading with special focus on group buying : case study
Misiak-Kwit, Sandra; Wiścicka, Małgorzata - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 313-329
Persistent link: https://www.econbiz.de/10011687643
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Social media channels : the factors that influence the behavioural intention of customers
Ramadani, Veland; Demiri, Amir; Saiti-Demiri, Samije - In: International journal of business and globalisation : IJBG 12 (2014) 3, pp. 297-314
Persistent link: https://www.econbiz.de/10010393812
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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785