Use of social networking sites for B school marketing : an empirical analysis
Year of publication: |
2023
|
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Authors: | Bhandari, Ravneet Singh |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 33.2023, 3, p. 344-361
|
Subject: | B-schools | communication | customer relationship management | Facebook | India | social networking sites | Twitter | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Indien | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
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