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A conscientious corporate brand model : a Taiwanese assessment
Lee, Tzong-ru; Mysen, Tore; Svensson, Göran - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 256-267
Persistent link: https://www.econbiz.de/10009553097
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Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10009783199
Cover Image
A conscientious corporate brand model : a Taiwanese assessment
Lee, Tzong-Ru; Mysen, Tore; Svensson, Göran - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 256-267
Persistent link: https://www.econbiz.de/10010004641
Cover Image
Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10010184598