Extending trust and mutual trust in business relationships towards a synchronised trust chain in marketing channels
Year of publication: |
2001
|
---|---|
Authors: | Svensson, Göran |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 39.2001, 6, p. 431-440
|
Publisher: |
MCB UP Ltd |
Subject: | Trust | Relationship marketing | Marketing channels |
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