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Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru
;
Choy, King Lun
;
Hsu, Min Chih
;
Cassia, Fabio
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
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