Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Tzong-Ru Lee, King-Lun Choy, Min-Chih Hsu, Fabio Cassia
| Year of publication: |
2017
|
|---|---|
| Authors: | Lee, Tzong-ru ; Choy, King Lun ; Hsu, Min Chih ; Cassia, Fabio |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 11.2017, 1, p. 38-57
|
| Subject: | brand evaluation system | brand equity pyramid | brand report card | balanced scorecard | BSC | TRIZ theory | marketing performance | business excellence | Markenführung | Brand management | Balanced Scorecard | Balanced scorecard | Markenimage | Brand image | Performance-Messung | Performance measurement | Markenartikel | Brand | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011710580