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~isPartOf:"International journal of business excellence"
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International journal of business excellence
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
International journal of services and operations management
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The service industries journal
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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan-Yun
;
Chen, Chien-Ping
;
Yeh, Tsu-Ming
; …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011801592
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Using a means-end chain to investigate the effect of personal values on brand positioning of green restaurants
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011660378
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