Using a means-end chain to investigate the effect of personal values on brand positioning of green restaurants
Year of publication: |
2016
|
---|---|
Authors: | Jeng, Mei-Yuan ; Yeh, Tsu-Ming |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 9.2016, 4, p. 511-521
|
Subject: | green restaurants | means-end chain | MEC | hierarchical value maps | HVMs |
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