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Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.; Shock, James R.; Beaves, Robert - In: International journal of business information systems : … 30 (2019) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
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Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha; Kumar, Ashwani; Janakiraman, M. - In: International journal of business information systems : … 6 (2010) 4, pp. 514-529
Persistent link: https://www.econbiz.de/10008747680
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Utility-frequency analysis using customer market basket data in the retail sector
Türkölmez, Gökc̦e Baysal; Kocakoç, İpek Deveci - In: International journal of business information systems : … 41 (2022) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10013460284
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Antecedents of repurchase intentions in Indian e-commerce
Syed, Habeeb; Sudhakar, K. Francis; Rahul, T. - In: International journal of business information systems : … 38 (2021) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10012695197
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Factors driving consumer loyalty intention towards e-tailers : an integrated model
Punyatoya, Plavini; Satpathy, Anurag; Agrawal, Arjun - In: International journal of business information systems : … 27 (2018) 4, pp. 466-492
Persistent link: https://www.econbiz.de/10011856689
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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika; Singh, Shashank Vikram Pratap - In: International journal of business information systems : … 44 (2023) 1, pp. 40-63
Persistent link: https://www.econbiz.de/10014436447
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The study of PGP web of trust based on social network analysis
Chang, Victor; Xiao, Lina; Nikiforova, Anastasija - In: International journal of business information systems : … 44 (2023) 2, pp. 285-302
Persistent link: https://www.econbiz.de/10014437147
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Relationship between customer loyalty and service failure, service recovery and switching costs in online retailing
Kamble, Aakash Ashok; Walvekar, Shubhangi - In: International journal of business information systems : … 32 (2019) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012154594