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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"Virales Marketing"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Social web
Virales Marketing
Konsumentenverhalten
912
Social Web
100
Internet marketing
89
Online retailing
89
Online-Handel
89
Online-Marketing
89
Brand management
75
Markenführung
75
Beziehungsmarketing
68
Relationship marketing
68
Brand image
67
Markenimage
67
Food
64
Lebensmittel
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Environmental consciousness
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40
Lebensmittelkonsum
40
Sustainability
40
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Einzelhandel
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36
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912
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Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Lee, Hyun-hwa
6
Paul, Justin
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Lyon, Phil
4
Workman, Jane E.
4
Xu, Yingjiao
4
Aitken, Robert
3
Annunziata, Azzurra
3
Bartels, Jos
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Chattaraman, Veena
3
Culiberg, Barbara
3
D'Souza, Clare M.
3
Goldsmith, Elizabeth B.
3
Goldsmith, Ronald E.
3
Ha, Young
3
Herter, Márcia Maurer
3
Hofacker, Charles F.
3
Horst, Hilje van der
3
Hörnell, Agneta
3
Im, Hyunjoo
3
Jacobs, Bertha
3
Keller, Margit
3
Kim, Soyoung
3
Kraus, Artur
3
Laamanen, Mikko
3
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
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1
Mediated communication of "sustainbale consumption" in the alternative media : a case study exploring a message framing strategy
Kolandai-Matchett, Komathi
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10003834203
Saved in:
2
The right to be heard and to be understood : a conceptual framework for consumer protection in emerging economies
Donoghue, Suné
;
De Klerk, Helena M.
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 456-467
Persistent link: https://www.econbiz.de/10003865173
Saved in:
3
Consumer ethoses in Finnish consumer life stories : agrarianism, economism and green consumerism
Huttunen, Kaisa
;
Autio, Minna
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 146-152
Persistent link: https://www.econbiz.de/10003945459
Saved in:
4
Consumer rights of the elderly as vulnerable consumers in South Africa : some comparative aspects of the Consumer Protection Act 68 of 2008
Barnard, Jacolien
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 223-229
Persistent link: https://www.econbiz.de/10011380536
Saved in:
5
Socio-demographical antecedents of responsibe consumerism propensity
Pedrini, Matteo
;
Ferri, Laura Maria
- In:
International journal of consumer studies
38
(
2014
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10010258205
Saved in:
6
"Teaching young consumers" : food safety in home and consumer studies from a teacher's perspective
Lange, Marie
;
Göranzon, Helen
;
Marklinder, Ingela
- In:
International journal of consumer studies
38
(
2014
)
4
,
pp. 367-366
Persistent link: https://www.econbiz.de/10010406628
Saved in:
7
Sociodemographic and knowledge influence on attitudes towards food safety certification in restaurants
Lazzarin Uggioni, Paula
;
Salay, Elisabete
- In:
International journal of consumer studies
38
(
2014
)
4
,
pp. 318-325
Persistent link: https://www.econbiz.de/10010406641
Saved in:
8
Can conscious consumption be learned? : the role of Hungarian consumer protection education in becoming conscious consumers
Süle, Margit
- In:
International journal of consumer studies
36
(
2012
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009513149
Saved in:
9
From targets to recruits : the status of consumers within the political consumption movement
Dubuisson-Quellier, Sophie
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 404-412
Persistent link: https://www.econbiz.de/10011446126
Saved in:
10
Consumer education and empowerment in Europe : recent developments in policy and practice
Brennan, Carol
;
Vlaev, Ivo
;
Blakemore, Michael
;
Smith, …
- In:
International journal of consumer studies
41
(
2017
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10011685532
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