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~isPartOf:"International journal of consumer studies"
~person:"Abraham, Mathew"
~person:"Burdfield, Claire"
~person:"Chakravarty, Anindita"
~subject:"Private consumption"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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ECONIS (ZBW)
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Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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2
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
3
Understanding pre-teen consumers social media engagement
Lichy, Jessica
;
McLeay, Fraser
;
Burdfield, Claire
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 202-215
Persistent link: https://www.econbiz.de/10014248810
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