Narrow search
Showing 1 - 3 of 3
Cover Image
Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: International journal of consumer studies 40 (2016) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011620052
Cover Image
Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
Cover Image
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615