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The role of image in service promotion : focusing on the influence of film on consumer choice within tourism
Bolan, Peter; Williams, Lindsay - In: International journal of consumer studies 32 (2008) 4, pp. 382-390
Persistent link: https://www.econbiz.de/10003748439
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026