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International journal of consumer studies
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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European Journal of Marketing
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Handbook of consumer psychology
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Harvard-Business-Manager : das Wissen der Besten
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It's ok to think in a bad way : how state optimism and pessimism influence risk-taking
Ho, Cony M.
;
Wyer, Robert S.
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 801-811
Persistent link: https://www.econbiz.de/10014250628
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