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International journal of consumer studies
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How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Ashraf, Arif
;
Hameed, Irfan
;
Saeed, S. Amir
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010
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