How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Year of publication: |
2023
|
---|---|
Authors: | Ashraf, Arif ; Hameed, Irfan ; Saeed, S. Amir |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1416-1433
|
Subject: | fairness | parasocial relationships | purchase intention | social media influencers | source credibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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