Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand extensions
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
1
Brand image
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenimage
1
Markentransfer
1
Personality psychology
1
Persönlichkeitspsychologie
1
Viral marketing
1
Virales Marketing
1
brand extension
1
congruency
1
felt betrayal
1
self-brand connection
1
word of mouth
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gürhan-Canli, Zeynep
1
Sayin, Eda
1
Published in...
All
International journal of consumer studies
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in consumer research
1
Brands and brand management : contemporary research perspectives
1
Corporate brand and corporate reputation
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Essays on the success factors of cause-related marketing
1
International journal of market research
1
Journal of Consumer Research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Sustainability in a digital world : new opportunities through new technologies
1
The Routledge companion to consumer behavior
1
William Davidson Institute working papers series
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
