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Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
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