Revisiting the "university image model" for higher education institutions' sustainability
Year of publication: |
2021
|
---|---|
Authors: | Manzoor, Shamima Raihan ; Ho, Jessica Sze Yin ; Al Mahmud, Abdullah |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 2, p. 220-239
|
Subject: | citizenship behaviour | international student mobility | Marketing of higher education | sustainable HEIs | university image | Hochschule | Higher education institution | Studierende | Students | Studium | University education | Hochschulfinanzierung | Higher education financing | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Auslandsaufenthalt | Expatriate assignment |
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