Narrow search
Showing 1 - 7 of 7
Cover Image
Publishing in premier journals with high impact factor and Q1 journals : Dos and Don'ts
Paul, Justin - In: International journal of consumer studies 48 (2024) 3, pp. 1-9
Persistent link: https://www.econbiz.de/10014531751
Cover Image
Consumer satisfaction in retail stores : theory and implications
Paul, Justin; Sankaranarayanan, Koloth G.; Mekoth, … - In: International journal of consumer studies 40 (2016) 6, pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Cover Image
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Cover Image
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; … - In: International journal of consumer studies 46 (2022) 5, pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Cover Image
ChatGPT and consumers : benefits, pitfalls and future research agenda
Paul, Justin; Ueno, Akiko; Dennis, Charles - In: International journal of consumer studies 47 (2023) 4, pp. 1213-1225
Persistent link: https://www.econbiz.de/10014325928
Cover Image
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Cover Image
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj; Mehrolia, Sangeeta; Paul, Justin - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465441