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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita - In: Marketing intelligence & planning 33 (2015) 3, pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
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Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
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Consumers' susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour
Khare, Arpita - In: Marketing intelligence & planning 32 (2014) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10010252039