Consumers' susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour
Year of publication: |
2014
|
---|---|
Authors: | Khare, Arpita |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 2-20
|
Subject: | Consumer behaviour | Socialization | India | Ecology | Indien | Konsumentenverhalten | Umweltbewusstsein | Environmental consciousness |
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