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~isPartOf:"International journal of contemporary hospitality management"
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International journal of contemporary hospitality management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
25
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
5
Journal of business research : JBR
5
Services marketing quarterly
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
Research
3
Springer eBook Collection
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Journal of Marketing
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Global business review
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International Journal of Contemporary Hospitality Management
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of air transport management
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Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing : ZFP ; journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
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The journal of services marketing
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ECONIS (ZBW)
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"One size doesn't fit all" : tourism and hospitality employees' response to internal brand management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10008651307
Saved in:
2
How to influence hospitality employee perceptions on hotel brand performance?
Cheung, Catherine
;
Kong, Haiyan
;
Song, Haiyan
- In:
International journal of contemporary hospitality management
26
(
2014
)
8
,
pp. 1162-1178
Persistent link: https://www.econbiz.de/10010467939
Saved in:
3
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
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