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Event-Marketing – Was ist das?...
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International journal of contemporary hospitality management
SpringerLink / Bücher
60
ILO Working Papers
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Tourism management : research, policies, practice
35
International journal of event and festival management
30
Journal of business research : JBR
23
Customer Experience : Forum Dienstleistungsmanagement
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Journal of travel and tourism marketing
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Markenkommunikation und Beziehungsmarketing
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
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International journal of hospitality management
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essentials
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Food and wine events in Europe : a stakeholder approach
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Europäische Hochschulschriften / 2
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Event-Marketing : Trends und Entwicklungen
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International journal of sport management and marketing : IJSMM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Events und Tourismus : Stand und Perspektiven der Eventforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
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Social enterprise and special events : market-based approaches to mission-driven gatherings
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European Sport management quarterly : ESMQ
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
A critical review of research on customer experience management : theoretical, methodological and cultural perspectives
Hwang, Johye
;
Seo, Soobin
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2218-2246
Persistent link: https://www.econbiz.de/10011567263
Saved in:
2
Escape, entitlement, and experience : liminoid motivators within commercial hospitality
Taheri, Babak
;
Farrington, Thomas
;
Gori, Keith
;
Hogg, Gill
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1148-1166
Persistent link: https://www.econbiz.de/10011707992
Saved in:
3
The accommodation experiencescape : a comparative assessment of hotels and Airbnb
Mody, Makarand Amrish
;
Suess, Courtney
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
29
(
2017
)
9
,
pp. 2377-2404
Persistent link: https://www.econbiz.de/10011761814
Saved in:
4
Modeling event attendees' experiences during customer-customer encounters (CCEs)
Wei, Wei
;
Miao, Li
;
Cai, Liping A.
;
Adler, Howard
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2085-2102
Persistent link: https://www.econbiz.de/10011783565
Saved in:
5
A conceptual framework of hotel experience and customer-based brand equity : some research questions and implications
Xu, Jing Bill
;
Chan, Andrew
- In:
International journal of contemporary hospitality management
22
(
2010
)
2/3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10003976104
Saved in:
6
Event sponsorship by alcoholic and non-alcoholic drinks businesses in India
Moital, Miguel
;
Whitfield, Julie
;
Jackson, Caroline
; …
- In:
International journal of contemporary hospitality management
24
(
2012
)
2
,
pp. 289-311
Persistent link: https://www.econbiz.de/10009544830
Saved in:
7
Tourism experience management research : emergence, evolution and future directions
Ritchie, J. R. Brent
;
Tung, Vincent Wing Sun
;
Ritchie, …
- In:
International journal of contemporary hospitality management
23
(
2011
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10009266608
Saved in:
8
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
9
Contemporary issues in events, festivals and destination management
Van Niekerk, Mathilda
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011702090
Saved in:
10
Guest editorial: Contemporary issues in events, festivals and destination management
Van Niekerk, Mathilda
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 842-847
Persistent link: https://www.econbiz.de/10011702091
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