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~isPartOf:"International journal of electronic commerce : IJEC"
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International journal of electronic commerce : IJEC
European journal of marketing : EJM
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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
2
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2008
)
3
,
pp. 81-114
Persistent link: https://www.econbiz.de/10007996090
Saved in:
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