Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Year of publication: |
2009
|
---|---|
Authors: | Navarro, Angeles ; Sicilia, Maria ; Delgado-Ballester, Elena |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 4.2009, 3, p. 223-236
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
-
Strategic marketing cases and applications
Cravens, David W., (1983)
-
Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
-
Strategic marketing decisions and cost structure implications
Walters, David, (1997)
- More ...
-
Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles, (2009)
-
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena, (2012)
-
Revitalising brands through communication messages: the role of brand familiarity
Delgado-Ballester, Elena, (2012)
- More ...