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Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon; Sung, Yongjun - In: International journal of electronic commerce : IJEC 17 (2012/13) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
Cover Image
Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers
Kwon, Ohyoon; Sung, Yongjun - In: International journal of electronic commerce : IJEC 17 (2012) 1, pp. 59-83
Persistent link: https://www.econbiz.de/10010023047