Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Year of publication: |
2012
|
---|---|
Authors: | Kwon, Ohyoon ; Sung, Yongjun |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 1, p. 59-82
|
Subject: | Kundenbindung | Customer retention | Virales Marketing | Viral marketing | Selbstevaluation | Self-assessment | Varianzanalyse | Analysis of variance | Experiment |
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