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~isPartOf:"International journal of electronic commerce : IJEC"
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International journal of electronic commerce : IJEC
Journal of business research : JBR
601
Technological forecasting & social change : an international journal
364
SpringerLink / Bücher
350
Journal of retailing and consumer services
312
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
236
Springer eBook Collection
218
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of advertising research
146
Tourism management : research, policies, practice
145
Journal of management information systems : JMIS
143
Management science : journal of the Institute for Operations Research and the Management Sciences
142
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
107
NBER working paper series
103
International journal of business information systems : IJBIS
99
Journal of marketing management : MM
99
Management information systems : mis quarterly
95
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
93
Working paper / National Bureau of Economic Research, Inc.
93
Cogent business & management
90
Journal of electronic commerce research : JECR
89
Journal of marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of technology marketing : IJTMkt
84
Premier reference source
84
The journal of product & brand management
84
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ECONIS (ZBW)
88
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
3
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
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4
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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5
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
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6
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
7
Online social advertising via influential endorsers
Li, Yung-ming
;
Lee, Yi-lin
;
Lien, Nine-jun
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
3
,
pp. 119-153
Persistent link: https://www.econbiz.de/10009544471
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8
Dynamic competition strategy for online knowledge-sharing platforms
Kim, Kihoon
;
Tse, Edison T.
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 41-76
Persistent link: https://www.econbiz.de/10009384797
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9
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
10
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
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