A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Year of publication: |
2018
|
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Authors: | Aghakhani, Navid ; Karimi, Jahangir ; Salehan, Mohammad |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 2, p. 202-231
|
Subject: | Affective attitude | cognitive attitude | electronic word of mouth | eWOM | eWOM adoption | eWOM types | Facebook | social network sites | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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