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~isPartOf:"International journal of electronic commerce : IJEC"
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International journal of electronic commerce : IJEC
University of California Transportation Center, Working Papers
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Attention to banner ads and their effectiveness : an eye-tracking approach
Lee, JooWon
;
Ahn, Jae-hyeon
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 119-137
Persistent link: https://www.econbiz.de/10009659335
Saved in:
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Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
Lee, JooWon
;
Ahn, Jae-Hyeon
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
1
,
pp. 119-138
Persistent link: https://www.econbiz.de/10010023049
Saved in:
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