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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Modelling CRM applications and its impact on relationship outcomes : a B2B relationship perspective
John, Waseem - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011989792
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
Ardyan, Elia; Sugiyarti, Gita - In: International journal of electronic customer … 11 (2017/2018) 2, pp. 158-178
Persistent link: https://www.econbiz.de/10011966922
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Fuzzy logic : a realistic tool for management of customer relation
Shah, Mrinalini - In: International journal of electronic customer … 2 (2008) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003836340
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Linking business model and strategy on market performance in Taiwan's e-brokerage business
Ding, May-Ching; Wu, Kuang-Wen; Shaio Yan Huang; Liu, … - In: International journal of electronic customer … 4 (2010) 3, pp. 302-318
Persistent link: https://www.econbiz.de/10008826194
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The finance-CRM nexus : measure of performance effectiveness
Oh, K.; Durden, G. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10003754328
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354