Special issue: innovative e-marketing products and management : customer behaviour and service
guest editor: Dr. Georgios Tsekouropoulos
| Alternative title: | Innovative e-marketing products and management |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Tsekouropoulos, Georgios (ed.) |
| Publisher: |
Genève : Inderscience Enterprises |
| Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | 87 Seiten Illustrationen |
|---|---|
| Series: | International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. volume 10, no. 1 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687984