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Value drivers for technology enabled sales force automation
Puri, Sandeep; Ranjan, Jayanthi - In: International journal of electronic customer … 5 (2011) 3/4, pp. 259-271
Persistent link: https://www.econbiz.de/10009489247
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M. - In: International journal of electronic customer … 6 (2012) 3/4, pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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Impact of electronic customer relationship management in banking sector
Abu-Shanab, Emad; Anagreh, Layla - In: International journal of electronic customer … 9 (2015) 4, pp. 254-270
Persistent link: https://www.econbiz.de/10011606949
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A content analysis of online promotion strategies among different types of websites
Cheng, F. F.; Wu, C. S.; Huang, Y. T. - In: International journal of electronic customer … 7 (2013) 3/4, pp. 208-218
Persistent link: https://www.econbiz.de/10010396374
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Analytical CRM in banking and finance using SVM : a modified active learning-based rule extraction approach
Farquad, M. A. H.; Ravi, V.; Raju, S. Bapi - In: International journal of electronic customer … 6 (2012) 1, pp. 48-73
Persistent link: https://www.econbiz.de/10009578910
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Determining the main dimensions that affect e-customer relationship management readiness in the Egyptian banking industry
Essawi, N. El; Aziz, R. Abd El - In: International journal of electronic customer … 6 (2012) 3/4, pp. 217-234
Persistent link: https://www.econbiz.de/10009783501
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Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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Improving decision for banking to support customer knowledge retention : a quantitative study in Jordanian banking sector
Alhawari, Samer - In: International journal of electronic customer … 8 (2014) 1/3, pp. 119-135
Persistent link: https://www.econbiz.de/10011471156
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An integrated AHP-RFM method to banking customer segmentation
Rezaeinia, Seyed Mahdi; Keramati, Abbas; Albadvi, Amir - In: International journal of electronic customer … 6 (2012) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009630948
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Enhancing decision for organisation to support customer expansion : a quantitative study in Jordanian banking sector
Alhawari, Samer - In: International journal of electronic customer … 6 (2012) 2, pp. 135-152
Persistent link: https://www.econbiz.de/10009630949