Narrow search
Showing 1 - 10 of 146
Cover Image
Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
Cover Image
Innovations in redefining business horizons
Ho, Bruce Chien-Ta (contributor) - In: International journal of electronic customer … 4,1 (2010)
Persistent link: https://www.econbiz.de/10009139522
Cover Image
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Cover Image
Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Pramanik, Shah Alam Kabir; Azam, Md. Shah; Rakib, Md. … - In: International journal of electronic customer … 14 (2024) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10015064323
Cover Image
A Critical Success Factor model for CRM implementation
Silva, Rui Vinhas da; Rahimi, Ilan Daniel's - In: International journal of electronic customer … 1 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003754235
Cover Image
Technology dimension of CRM : the orientation level and its impact on the business performance of SMEs in Malaysia
Bin Ismail, Hishamuddin; Talukder, Dilruba; Panni, … - In: International journal of electronic customer … 1 (2007/08) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10003754242
Cover Image
Cause and effect among expected, predicted and perceived relationship quality : the case of Taiwanese life insurance companies
Chen, Tser-yieth; Chou, Yu-Ting - In: International journal of electronic customer … 1 (2007/08) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10003754259
Cover Image
Design of a generic customer relationship strategy management system
Kwok, K. C. M.; Choy, King Lun; Lau, Henry; Kwock, S. K. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 109-131
Persistent link: https://www.econbiz.de/10003754311
Cover Image
Electronic commerce for low involvement consumer goods : success factors of Thai online merchants
Rotchanakitumnuai, S.; Speece, Mark - In: International journal of electronic customer … 1 (2007/08) 2, pp. 132-154
Persistent link: https://www.econbiz.de/10003754317
Cover Image
On leveraging e-services for effective Relationship Management : exploring the necessary technological components
Galbreath, Jeremy; Hoffman, K. Douglas - In: International journal of electronic customer … 1 (2007/08) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10003754320