Technology dimension of CRM : the orientation level and its impact on the business performance of SMEs in Malaysia
Hishamuddin Bin Ismail, Dilruba Talukder and Mohammad Fateh Ali Khan Panni
| Year of publication: |
2007
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|---|---|
| Authors: | Bin Ismail, Hishamuddin ; Talukder, Dilruba ; Panni, Mohammad Fateh Ali Khan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 1, p. 16-29
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| Subject: | Beziehungsmarketing | Relationship marketing | Innovationswettbewerb | Technology competition | Unternehmenserfolg | Firm performance | KMU | SME | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754242